Musso's Market Launches
An Open Letter to Pueblo: The Launch of Musso’s Market | Mussos.com
To my Pueblo family and friends,
I am proud to officially introduce Musso’s Market, now live at Mussos.com. This moment has been months in the making—building the right processes, forming partnerships, and laying the foundation for something bigger than just a store. Musso’s Market is about honoring Pueblo’s traditions while making them more accessible, convenient, and fun for the hardworking people of our community.
Starting Where It All Begins: Pueblo Roasted Chile 🌶️
We begin with what Pueblo is known for across the nation—roasted chile. For too long, enjoying Pueblo chile has meant carving out time, fighting traffic, and making the trip out to the farms. That’s a tradition worth keeping, but life today is busy. That’s why Musso’s Market was built to deliver the same authenticity, the same flavor, the same Pueblo chile—without the stress.
Here’s what’s available starting today:
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Mild Anaheim – smooth, family-friendly heat
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Big Jim Anaheim – bold medium heat, perfect balance
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Pueblo Chile “Mira Sol” – signature hot kick, the pride of Pueblo
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Dynamite Chile – XXX hot, not for the faint of heart
Each bushel is roasted to perfection and ready for your table—or for your freezer to carry Pueblo flavor all year long.
Produce Boxes Coming During Chile Season 🍎🥦
Chile is just the beginning. Fruit & Veggie Produce Boxes will begin rolling out during chile season, giving Pueblo families convenient access to hand-selected, farm-fresh produce without the extra drive. This is more than groceries—it’s a service built for busy schedules and hardworking households that still deserve quality.
Building Something Together 🤝
Musso’s Market isn’t just my business—it’s a platform for Pueblo. I look forward to working with anyone in our community who has a product they want to sell. Whether you’re a farmer, a maker, or a creator, this store will be a place where local products can reach local people and, eventually, the entire country.
And it doesn’t stop there. Local influencers and everyday Puebloans will also have the chance to earn through Musso’s Market. We’re launching an affiliate program that lets people sign up, promote, and make money as the brand grows. Every person in Pueblo has the opportunity to become part of this movement, but to keep it professional, affiliates will need to be vetted and approved and will receive a 1099.
This is about building something bigger than a store—it’s about building an economy of opportunity here at home.
Giveaways + Community Fun 🎉
I want this venture to be more than business—I want it to be fun. That means random giveaways, surprises, and community involvement every step of the way.
To celebrate the launch, I’m giving away one bushel of roasted chile to each Pueblo zip code (81001, 81003, 81004, 81005, 81006, 81007, 81008, and Avondale 81022).
To enter:
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Sign up at Mussos.com
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Follow Musso’s Market on Facebook, TikTok, Instagram, X, and YouTube
This is only the beginning—there will be more giveaways, more fun, and more reasons to keep checking in.
Rooted in Pueblo 🌱
I am proud to be a member of both the Greater Pueblo Chamber of Commerce and the Pueblo Chile Growers Association. Musso’s Market is about more than selling—it’s about carrying Pueblo’s name, flavors, and traditions forward. Local businesses will even be able to use roasted chile as a way to market themselves, creating new opportunities and excitement throughout the community.
See You at the Festival 🎪
Shipping starts within the next week or two—well ahead of the Pueblo Chile & Frijoles Festival, September 19–21, 2025. You’ll find the Musso’s Market booth at the intersection of Union and C Street. Come by, say hello, and be part of this new chapter with me.
This is only the start. Musso’s Market is here to make life more convenient, more flavorful, and more connected to our roots. Together, we can build something bigger than ourselves—something Pueblo can be proud of.
Thank you for believing in me, for supporting local, and for being part of this journey.
With gratitude and excitement,
Joey Musso
Founder & CEO, Musso’s Market